Sep 17, 2020
2020 has been a year of unrest, of listening, and, most importantly, of re-evaluating priorities. Businesses, even small businesses, have been challenged to examine their own potential biases and proactively seek the well-being of all people. Topics of diversity and inclusion can seem tricky to navigate, but strong leaders recognize the value in a variety of opinions and backgrounds in their work. Here are some attributes of inclusive leaders we can all practice and learn from.
Aug 17, 2020
The days of greeting customers with a handshake and a business card are not behind us but are certainly on pause for a while. So how can you reach your customers from 6 or more feet away when your storefront may be closed or allow for only limited admittance? Here are our top 3 favorite ways to market from a distance.
Aug 11, 2020
When it comes to direct mail, it might seem easy to spray flyers throughout an area and hope something sticks, but careful planning actually results in a much higher rate of success - from the average response rate of 5% to as high as 16% for personalized mail. To simplify your direct mail targeting, start with these questions.
Aug 03, 2020
When it comes to marketing, it's easy to assume pricing is an insignificant part of your messaging, that it's just the "money making" part of your business, but pricing is a marketing tool. Marketing may change your pricing by being built into the final cost of a product, but the opposite is also true - pricing should change your marketing.
Jul 28, 2020
As businesses around the country start to re-open, one of the biggest questions on every mind is how can we resume our work and re-open our storefronts while keeping customers and employees safe and healthy? We picked some of our favorite and most popular options to help you re-open your business and do it safely.