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From social media to newspapers, email to direct mail and plenty more between, the options for advertising can seem unending and even a bit overwhelming. So what form of advertising is worth your marketing…

Every year, the Pantone Color Institute reveals a new Color of the Year which influences product development and purchasing decisions in industries like fashion, furnishing, and design. The color of the year for 2020 is PANTONE 19-4052, aka Classic Blue.

To get started, sit down and reflect on your upcoming marketing campaigns and how they relate to other sources of cash inflows and outflows. It’s not enough to settle for throwing things at the wall to see what sticks. Create a realistic marketing budget.

Hot cocoa, ugly sweaters, glittering lights - the winter holiday season is nearly upon us! Now is the time to order your holiday cards to send out to friends, family, and, most importantly - your customers!

There’s arguably no dreamer more famous than the iconic late Co-founder and CEO of Apple, Steve Jobs, a true visionary whose belief in the power of his dreams continues to impact the lives of tens of millions even after his death. Jobs believed that the era of mediocrity was past and that in the current dispensation it was imperative to give every project 100% in order to make it great.