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Is Your Advertising Taking You Up or Down?

Apr 09, 2019
Marketing and advertising can run up the bills quickly. At the same time, they bring in more customers, brand attention, and thus money. So where do you stand? Is your advertising taking you up or down?

How to Turn Negativity into Inspiration

Apr 02, 2019
Most successful people overcame scores of failures, rejection from others, and lots of harsh criticism. How they reacted to all these negative situations makes the difference.

Here's Why Visual Communication Works

Mar 27, 2019
One thing that the internet and its soft copies can’t beat is the tangible feel of that hard copies have. Readers could look at your flyer, turn it over, share with their friends and family, and so on.

Everyone is Looking to Save a Dollar... How to Use Discounts to Grow Sales

Mar 19, 2019
Looking to generate revenue and improve brand power? Offer a discount! Discounts are a great way to increase sales and place you one step ahead of the competition. While this tactic does not work for everyone, here's a few ways offering a discount could generate more revenue for your business.

Don't Throw in the Towel

Feb 19, 2019
You know what they say about baseball and life--the only difference between the two is perseverance. No matter how hard you try in the batter’s box, after three strikes you’re out! But in the game of life, you’re only out when you stop trying.

Customer Service in Action: A Personal Touch

Feb 12, 2019
Customer service is never more vitally important than it is when something goes amiss. Depending on the way your business handles the problem, you could either win your customer back or lose your customer for life.

Connecting Your Online and Offline Marketing Campaigns

Feb 05, 2019
Connecting your online and offline marketing initiatives is imperative for your business, no matter the industry you happen to be in. Many business people have observed that the more marketing they do offline, the more popular they become online, and vice versa. For now, let’s investigate the various ways in which you can connect your online and offline marketing campaigns to improve lead generation and increase your sales revenue.

Brochures: An Incredibly Effective Marketing Tool

Jan 29, 2019
Brochures Are Versatile Enough to Be Handy in Many Situations Ever wondered how you could inform someone about your services when there is no internet handy? Brochures are what you need. Did you just meet someone on an airplane or a trade event? Hand them a brochure. How about when you run into that ideal customer in an elevator but don’t have the time to go in-depth into what you do? Give them a brochure after the elevator pitch.

4 Ways to Stop Your Team from Falling Apart

Jan 22, 2019
As a supervisor, you are probably familiar with the times when nothing seems to be going for your team--projects don’t come together, laughter feels forced, and energy levels are really low. Usually at this point you have no idea what you should do. Don’t give up.

3 Opportunities for Better Customer Follow-up

Jan 15, 2019
Leaky Buckets Bring Lost Opportunities Business is all about relationships. And good relationships are built on effective communication. In today’s interconnected world we are constantly communicating…
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