Fall can be a beautiful time of the year with falling gold colored leaves, cooler weather, family gatherings, and pumpkin flavored treats. It’s a memorable season, one that would equally make your marketing memorable should you weave it into your messaging. Indeed, you can craft fall-themed promotions to drive new and old customers to your business. Here’s how:
Giveaways and Contests
Promoting a coupon or giveaway with a fall flavor is never a bad idea. Ideas can include offering coupons to neighboring businesses for cross-promotion or sweepstakes for fall gifts. If you run a B2B company, you want to keep these promotions and gifts under $10 because some industries have strict limits on what they can receive as gifts. Other gift ideas include: seasonal doughnuts, bags of coffee, pumpkin pie, and other specialties of the fall season. If you prefer steering away from food, sports-related gifts make for good selections, but it is always good to go for choices that have a wide appeal whether among men or women.
You can heat things up for your B2B business by offering seasonal discounts as companies ramp up for the year. Roll out these discounts around early August to allow for planning time. Offering customers bulk discounts for large orders is a good incentive for any product or service
Consider combining video with your print to encourage engagement and loyalty from your customers. Videos are a great way to help customers understand what exactly it is you do and how best to approach you for specific jobs. Humorous videos work well and are excellent at helping customers remember the message you are trying to pass across. You can also use video to promote products and services that set your business apart, and then ramp up your ROI by inviting prospects in for a free sample at the end of the video.
If you are looking for a great theme for fall infographics, you can use a football theme. You can lay out a play-by-play scenario to explain a custom service in a direct mail infographic designed to catch the customer’s eye. Or you could put your football themed explanation on a poster and hang it on your building walls, email it to your customer list, and hand it out with orders. Infographics are great for breaking down complex ideas into easy to follow illustrations and graphic arrows.
These are just a few ideas for your promotions this fall. Remember, if you need help with your printing and marketing, give us a call today!