Brochures are incredibly effective marketing tools, and here are a few reasons why:
Ever wondered how you could inform someone about your services when there is no internet handy? Brochures are what you need. Did you just meet someone on an airplane or a trade event? Hand them a brochure. How about when you run into that ideal customer in an elevator but don’t have the time to go in-depth into what you do? Give them a brochure after the elevator pitch.
As a good salesman, you have got to prepared always, and brochures help you do that.
Another reason why brochures are an absolute must have is that they can be used in so many ways that go beyond merely talking about your offerings. Sure, there is a treasure trove of information about your products and services on a brochure, but you also have your contact information and office hours, for example. Think of it like a deluxe business card, capable of going over and beyond what a regular business card can do.
Soft copy will never top the feeling of holding a hard copy in your hands, feeling it, getting the scent as you look it over and maybe pass it over to a friend to get their opinion. Brochures have this one thing working in their favour which give them the edge over any other marketing collateral you may have somewhere online.
Many people prefer something they can hold as opposed to reading information from the company website--that’s the reason why some people go as far as using their own printer ink to print things off your website so they can digest at their own pace.
Now, nobody is knocking the absolute necessity for a well-designed website for your business. But a brochure is a great way to take all that information and export it efficiently into the real world. Brochures--along with other print materials will also help you stand out among your peers who may have switched to 100% digital.
These are just a few reasons out of many why brochures are a must have. If you previously have not created any before, now would be a great time to start. Contact Us Today!