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Whether you're a freelancer working on your own projects with your own clients, a seasoned designer working for a longtime firm or a casual user of design programs creating your projects on the side for fun, there are a few things every graphic designer should consider doing to cement themselves in the design world. Here are a few of our favorite tips.

As a business person you maybe have an idea about the importance of working on your brand. So you do the odd check here and there, or the barest minimum to ensure that people don’t think the worst of your business.

A brand is more than the logo you leave at the top of your website. It’s also bigger than any one product or service. Your brand is the sum total of all these things, plus the feelings which people get when they think about or interact with your company. It is what plays the deciding role in whether people choose to keep doing business with you or not.

Whopper Juniors and bullying are hardly two things that your mind would stack next to each other. But Burger king has ensured that you do, thanks to a three-minute video released in honor of National Bullying Prevention month.

When you think customer service, you probably think of how you relate with your customers during and after a transaction. But that would be a mistake.

With every marketing campaign you launch there are basically two things you are trying to accomplish.

A cool logo and a catchy name are not what make a brand. What makes a brand is the feeling which people get every time they come into any contact with your business or organization. How people perceive your brand is even more important for brand loyalty than the products and services which you offer.