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Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

Oct 22, 2020
As a business person you maybe have an idea about the importance of working on your brand. So you do the odd check here and there, or the barest minimum to ensure that people don’t think the worst of your business.

4 Productivity Tools that Will Give You Back Your Sanity

Oct 15, 2020
Distractions. They are a part of everyday life whether you work from home or from the office. And unless you have the right tools and mindset to cope with the environment around you, distractions can really take away from how much you can accomplish week by week and month to month.

The Persisting Power of Loyalty

Oct 01, 2020
What do you define as loyalty? Loyalty combines words and action. It is time-tested devotion and a quality that is most valued for the steadfast security it brings. Theodore Roosevelt said, “It is better to be faithful than famous”. The American author, Elbert Hubbard agreed by saying, “If put to a pinch, an ounce of loyalty is worth a pound of cleverness”.

Attributes of Inclusive Leaders

Sep 17, 2020
2020 has been a year of unrest, of listening, and, most importantly, of re-evaluating priorities. Businesses, even small businesses, have been challenged to examine their own potential biases and proactively seek the well-being of all people. Topics of diversity and inclusion can seem tricky to navigate, but strong leaders recognize the value in a variety of opinions and backgrounds in their work. Here are some attributes of inclusive leaders we can all practice and learn from.

3 Ways to Reach Customers During Social Distancing

Aug 17, 2020
The days of greeting customers with a handshake and a business card are not behind us but are certainly on pause for a while. So how can you reach your customers from 6 or more feet away when your storefront may be closed or allow for only limited admittance? Here are our top 3 favorite ways to market from a distance.

Questions to Ask When Targeting Customers with Direct Mail

Aug 11, 2020
When it comes to direct mail, it might seem easy to spray flyers throughout an area and hope something sticks, but careful planning actually results in a much higher rate of success - from the average response rate of 5% to as high as 16% for personalized mail. To simplify your direct mail targeting, start with these questions.

Beyond Pricing: Using Stories to Sell

Aug 03, 2020
When it comes to marketing, it's easy to assume pricing is an insignificant part of your messaging, that it's just the "money making" part of your business, but pricing is a marketing tool. Marketing may change your pricing by being built into the final cost of a product, but the opposite is also true - pricing should change your marketing.

Re-open safely with signage and more

Jul 28, 2020
As businesses around the country start to re-open, one of the biggest questions on every mind is how can we resume our work and re-open our storefronts while keeping customers and employees safe and healthy? We picked some of our favorite and most popular options to help you re-open your business and do it safely.

Social Distancing Business Ideas - Post Six

Jun 08, 2020
We've been discussing questions about continuing to provide valuable and vital services to clients during these unusual and demanding times. Today, we wrap up this series with the final question posed…

Social Distancing Business Ideas - Post Five

Jun 05, 2020
This week we've been tackling questions about what we as business owners can do to support our ourselves and our customers during this unusual time. We'll be continuing that discussion today and tomorrow, as always hoping to bring clarity and inspiration.
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