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What it means to be a small business in America during the pandemic

Jan 19, 2021
The novel coronavirus has impacted us all – in big and small ways, from the way we shop for groceries to the way we communicate and work with others. For small businesses around the country, the impacts of COVID-19 have been wide and far reaching. Here are some facts about small businesses to help you learn more about businesses like ours during this time

3 Reasons People Aren't Buying from You (and what you can do about it!)

Dec 03, 2020
We've all been there - you have the right product for the market, you and your staff are passionate about what you do, create and sell, and you've been taking every marketing step imaginable, yet sales seem lacking. Why, when you're doing everything you can think of, aren't people buying? There are a range of possibilities and here are our top three with possible solutions.

Making Philanthropy the Family Business

Nov 24, 2020
Look around at any prominent family-owned business and one thing you will realize they usually have in common is their commitment towards philanthropy.

Print Advertising Feels Like Printing Money

Nov 12, 2020
Wouldn’t it be awesome if you could print your own money? Your life would certainly change, but unfortunately not for the better. Luckily there’s something else you could do that takes you as legally close as you can go towards printing money: print advertising!

3 Signs to Help You Identify If Your Market Is Changing

Nov 05, 2020
Markets can change at any given moment, and they don’t need your permission to do so. If you are not aware of this fact and take your eye off the ball, you may find yourself in the unenviable position of being stuck playing catch up.

Holiday cards will be more important than ever this year

Nov 01, 2020
There's no denying, 2020 has been an unusual year. Many are experiencing unusual levels of isolation, loneliness, and grief. As the holidays approach even more people are going to experience isolation when they would normally be preparing for gatherings with family and friends. This year, reaching out to friends, family, customers, coworkers is going to be especially important, especially as the holidays approach. Here are a few reasons to prioritize cards this year ways to make your holiday greetings extra special this year.

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

Oct 22, 2020
As a business person you maybe have an idea about the importance of working on your brand. So you do the odd check here and there, or the barest minimum to ensure that people don’t think the worst of your business.

4 Productivity Tools that Will Give You Back Your Sanity

Oct 15, 2020
Distractions. They are a part of everyday life whether you work from home or from the office. And unless you have the right tools and mindset to cope with the environment around you, distractions can really take away from how much you can accomplish week by week and month to month.

The Persisting Power of Loyalty

Oct 01, 2020
What do you define as loyalty? Loyalty combines words and action. It is time-tested devotion and a quality that is most valued for the steadfast security it brings. Theodore Roosevelt said, “It is better to be faithful than famous”. The American author, Elbert Hubbard agreed by saying, “If put to a pinch, an ounce of loyalty is worth a pound of cleverness”.

Attributes of Inclusive Leaders

Sep 17, 2020
2020 has been a year of unrest, of listening, and, most importantly, of re-evaluating priorities. Businesses, even small businesses, have been challenged to examine their own potential biases and proactively seek the well-being of all people. Topics of diversity and inclusion can seem tricky to navigate, but strong leaders recognize the value in a variety of opinions and backgrounds in their work. Here are some attributes of inclusive leaders we can all practice and learn from.
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