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3 Ways to Reach Customers During Social Distancing

Aug 17, 2020
The days of greeting customers with a handshake and a business card are not behind us but are certainly on pause for a while. So how can you reach your customers from 6 or more feet away when your storefront may be closed or allow for only limited admittance? Here are our top 3 favorite ways to market from a distance.

Questions to Ask When Targeting Customers with Direct Mail

Aug 11, 2020
When it comes to direct mail, it might seem easy to spray flyers throughout an area and hope something sticks, but careful planning actually results in a much higher rate of success - from the average response rate of 5% to as high as 16% for personalized mail. To simplify your direct mail targeting, start with these questions.

Letters or Postcards: A Great Direct Mail Debate

Feb 26, 2020
There are many decisions to be made when designing your direct mail marketing campaign and perhaps none are more important than choosing between the two major forms of direct mail pieces: letters or postcards. Here are some factors to consider when making your decision.

Direct Mail Statistics Worth Writing Home About

Feb 19, 2020
From social media to newspapers, email to direct mail and plenty more between, the options for advertising can seem unending and even a bit overwhelming. So what form of advertising is worth your marketing…

The Anatomy of Direct Mail

Apr 19, 2015
Direct mail has a long tradition of success in the U.S. and continues to maintain a strong position next to its modern rivals. What makes direct mail so effective? TargetedDirect mail campaigns allow…
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