Aug 17, 2020
The days of greeting customers with a handshake and a business card are not behind us but are certainly on pause for a while. So how can you reach your customers from 6 or more feet away when your storefront may be closed or allow for only limited admittance? Here are our top 3 favorite ways to market from a distance.
Aug 11, 2020
When it comes to direct mail, it might seem easy to spray flyers throughout an area and hope something sticks, but careful planning actually results in a much higher rate of success - from the average response rate of 5% to as high as 16% for personalized mail. To simplify your direct mail targeting, start with these questions.
Aug 03, 2020
When it comes to marketing, it's easy to assume pricing is an insignificant part of your messaging, that it's just the "money making" part of your business, but pricing is a marketing tool. Marketing may change your pricing by being built into the final cost of a product, but the opposite is also true - pricing should change your marketing.
Jun 08, 2020
We've been discussing questions about continuing to provide valuable and vital services to clients during these unusual and demanding times. Today, we wrap up this series with the final question posed…
Jun 05, 2020
This week we've been tackling questions about what we as business owners can do to support our ourselves and our customers during this unusual time. We'll be continuing that discussion today and tomorrow, as always hoping to bring clarity and inspiration.
Jun 04, 2020
This week we've been discussing the state of the business world, and the questions that come along with the many changes and challenges we're all facing. This discussion has included some mentions of social media and marketing, but today we'll be looking more in depth about the purpose of marketing: staying in touch with consumers and clients.
Jun 03, 2020
Today we'll be continuing our discussion of the questions brought up in my initial post. As always, I endeavor to answer these questions as thoughtfully and thoroughly as possible, so let's get started…
Jun 02, 2020
Yesterday, we got started asking ourselves some important questions about moving forward in the uncertain and unexpected world we find ourselves in. Today, we're going to continue to dive into those questions…
Jun 01, 2020
The business world can feel uncertain right now. In fact, the whole world can feel uncertain right now. There's a lot of confusion and a lot of unknowns - about what's going on in our state and beyond,…