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3 Reasons People Aren't Buying from You (and what you can do about it!)

Dec 03, 2020
We've all been there - you have the right product for the market, you and your staff are passionate about what you do, create and sell, and you've been taking every marketing step imaginable, yet sales seem lacking. Why, when you're doing everything you can think of, aren't people buying? There are a range of possibilities and here are our top three with possible solutions.

Print Advertising Feels Like Printing Money

Nov 12, 2020
Wouldn’t it be awesome if you could print your own money? Your life would certainly change, but unfortunately not for the better. Luckily there’s something else you could do that takes you as legally close as you can go towards printing money: print advertising!

3 Signs to Help You Identify If Your Market Is Changing

Nov 05, 2020
Markets can change at any given moment, and they don’t need your permission to do so. If you are not aware of this fact and take your eye off the ball, you may find yourself in the unenviable position of being stuck playing catch up.

Holiday cards will be more important than ever this year

Nov 01, 2020
There's no denying, 2020 has been an unusual year. Many are experiencing unusual levels of isolation, loneliness, and grief. As the holidays approach even more people are going to experience isolation when they would normally be preparing for gatherings with family and friends. This year, reaching out to friends, family, customers, coworkers is going to be especially important, especially as the holidays approach. Here are a few reasons to prioritize cards this year ways to make your holiday greetings extra special this year.

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

Oct 22, 2020
As a business person you maybe have an idea about the importance of working on your brand. So you do the odd check here and there, or the barest minimum to ensure that people don’t think the worst of your business.

The Persisting Power of Loyalty

Oct 01, 2020
What do you define as loyalty? Loyalty combines words and action. It is time-tested devotion and a quality that is most valued for the steadfast security it brings. Theodore Roosevelt said, “It is better to be faithful than famous”. The American author, Elbert Hubbard agreed by saying, “If put to a pinch, an ounce of loyalty is worth a pound of cleverness”.

3 Ways to Reach Customers During Social Distancing

Aug 17, 2020
The days of greeting customers with a handshake and a business card are not behind us but are certainly on pause for a while. So how can you reach your customers from 6 or more feet away when your storefront may be closed or allow for only limited admittance? Here are our top 3 favorite ways to market from a distance.

Questions to Ask When Targeting Customers with Direct Mail

Aug 11, 2020
When it comes to direct mail, it might seem easy to spray flyers throughout an area and hope something sticks, but careful planning actually results in a much higher rate of success - from the average response rate of 5% to as high as 16% for personalized mail. To simplify your direct mail targeting, start with these questions.

Beyond Pricing: Using Stories to Sell

Aug 03, 2020
When it comes to marketing, it's easy to assume pricing is an insignificant part of your messaging, that it's just the "money making" part of your business, but pricing is a marketing tool. Marketing may change your pricing by being built into the final cost of a product, but the opposite is also true - pricing should change your marketing.

Social Distancing Business Ideas - Post Six

Jun 08, 2020
We've been discussing questions about continuing to provide valuable and vital services to clients during these unusual and demanding times. Today, we wrap up this series with the final question posed…
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