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3 Ways to Add Bleed to a Print File

Dec 28, 2020
Printing to the edge requires what graphic designers and printers mostly refer to as "bleed" but many people don't know what bleed means, why it's necessary or how to make sure a file has it. Today we'll cover those questions and more to help you gain the knowledge to provide beautiful, print-ready projects for printing.

Seven Sins of Graphic Design

Dec 10, 2020
This is not a call out post - we're not here to critique people's personal aesthetic choices (if comic sans is your favorite font well... you do you, friend) but there are certain all-too-easy-to-commit…

Create Eye-Catching Minimalist Designs

Nov 19, 2020
Minimalism is trending everywhere these days from interior decor to websites to printed materials, and for good reason. Minimalist design marries classic design with modern aesthetics and appears to a wide variety of audiences.

Making Sense of File Formats (Part 3)

Mar 19, 2020
Welcome back for the third and final piece in our Making Sense of File Formats Series! This time we'll be covering one last file type: document file formats. Document formats are different from images in that they are usually text-heavy and save to be a much smaller size. Just as with images, each type serves its function. Here are a few of the main file formats used for documents.

Making Sense of File Formats (Part 2)

Mar 12, 2020
Last time on "Making Sense of File Formats (Part 1)" we covered raster image formats including JPEGs, PNGs, GIFs, and PSDs; this time we'll talk about the other type of images - vector image formats.

Making Sense of File Formats (Part 1)

Mar 05, 2020
As part of a 3-part series, we will be reviewing common file formats and their best use, starting with raster image formats

Simple Design Tips Anyone Can Use

Jul 03, 2019
Not everyone is a graphic designer, but everyone deserves to produce beautiful, easily readable documents. And design work doesn’t need to be stressful or confusing - keeping just a few basics in mind is all it takes to ensure a quality product. Here are a few tips to make your everyday work more visually attractive and readable using almost any editing program without a huge investment of your time and resources.

Using Continuity to Strengthen Your Brand Efforts

May 14, 2019
A cool logo and a catchy name are not what make a brand. What makes a brand is the feeling which people get every time they come into any contact with your business or organization. How people perceive your brand is even more important for brand loyalty than the products and services which you offer.

Print Marketing is About Selling Value, Not Services

Apr 23, 2019
You should concentrate on selling the value which your services provide instead. To put things simple: the heart of your print marketing campaign should not be “Here’s what I do that nobody else can,” but rather, “Here’s what I can do for you.”

Here's Why Visual Communication Works

Mar 27, 2019
One thing that the internet and its soft copies can’t beat is the tangible feel of that hard copies have. Readers could look at your flyer, turn it over, share with their friends and family, and so on.
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