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Using Continuity to Strengthen Your Brand Efforts

May 14, 2019
A cool logo and a catchy name are not what make a brand. What makes a brand is the feeling which people get every time they come into any contact with your business or organization. How people perceive your brand is even more important for brand loyalty than the products and services which you offer.

Why Establishing Your Brand as an Authority is a Top Goal

May 21, 2019
With every marketing campaign you launch there are basically two things you are trying to accomplish.

Ways to Protect Your Brand in the Real-Time Information Age

Oct 22, 2019
A brand is more than the logo you leave at the top of your website. It’s also bigger than any one product or service. Your brand is the sum total of all these things, plus the feelings which people get when they think about or interact with your company. It is what plays the deciding role in whether people choose to keep doing business with you or not.

Bullies, Burgers, and Buzz

Oct 01, 2019
Whopper Juniors and bullying are hardly two things that your mind would stack next to each other. But Burger king has ensured that you do, thanks to a three-minute video released in honor of National Bullying Prevention month.

5 Ways to Provide Mind-Blowing Customer Service

Jul 23, 2019
When you think customer service, you probably think of how you relate with your customers during and after a transaction. But that would be a mistake.
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